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~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Loureiro, Sandra Maria Correia
4
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Journal of business research : JBR
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13
Tourism management : research, policies, practice
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Academy of Management journal : AMJ
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Applied economics
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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ECONIS (ZBW)
220
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1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
3
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
4
Digital anxiety in the finance function : consequences and mitigating factors
Firk, Sebastian
;
Gehrke, Yannik
;
Wolff, Michael
- In:
Journal of management accounting research : JMAR
36
(
2024
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10014507705
Saved in:
5
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
6
Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent
Flecha Ortiz, José A.
;
Santos Corrada, María De Los M.
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465712
Saved in:
7
Decoding employee experiences during pandemic through online employee reviews : insights to organizations
Joshi, Arun
;
Sekar, Srinivasan
;
Das, Saini
- In:
Personnel review
53
(
2024
)
1
,
pp. 288-313
Persistent link: https://www.econbiz.de/10014466286
Saved in:
8
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
9
Retracted: Inside out : social media videos and destination branding: neuromarketing using EEG technique
Shahzad, Muhammad Faisal
;
Yuan, Jingbo
;
Arif, Farrah
; …
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 886-918
Persistent link: https://www.econbiz.de/10014520790
Saved in:
10
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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