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~accessRights:"restricted"
~subject:"Social media"
~subject:"Soziale Software"
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Social media
Soziale Software
Online-Marketing
5,444
Internet marketing
5,355
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2,975
Social web
2,975
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2,451
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2,451
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1,059
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1,059
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1,014
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1,014
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937
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937
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935
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933
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849
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841
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839
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815
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556
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478
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256
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4
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4
Agnihotri, Raj
3
Bonilla Quijada, María del Rocío
3
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Carlson, Jamie
3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
Bilgihan, Anil
2
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2
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Journal of business research : JBR
71
Journal of retailing and consumer services
29
Industrial marketing management : the international journal for industrial and high-tech firms
24
Technological forecasting & social change : an international journal
20
The journal of product & brand management
19
Tourism management : research, policies, practice
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
SpringerLink / Bücher
12
The journal of brand management : an international journal
10
International journal of hospitality management
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Tourism management perspectives : TMP
9
Business horizons
8
European journal of marketing
8
International journal of contemporary hospitality management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Asia Pacific journal of marketing and logistics
7
The journal of business & industrial marketing
7
Electronic commerce research
6
European journal of marketing : EJM
6
International journal of sports marketing & sponsorship
6
International review on public and non-profit marketing
6
The journal of services marketing
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
European management journal
5
Journal of fashion marketing and management
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
Journal of marketing for higher education
5
Sport management review
5
The marketing review
5
Accounting, auditing & accountability journal
4
Corporate communications : an international journal
4
Digital Business in Africa : Social Media and Related Technologies
4
Information technology & tourism
4
International journal of retail and distribution management
4
Journal of communication management : an international journal
4
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ECONIS (ZBW)
675
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1
ESG reputation risk matters : an event study based on social media data
Nicolas, Maxime L. D.
;
Desroziers, Adrien
;
Caccioli, Fabio
- In:
Finance research letters
59
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014445295
Saved in:
2
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
3
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
4
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
7
Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy
Caratù, Myriam
;
Cherubino, Patrizia
;
Menicocci, Stefano
; …
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 21-54
Persistent link: https://www.econbiz.de/10014512431
Saved in:
8
Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita
;
Kumar, Harish
;
Srivastava, Ritu
;
Gupta, Parul
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
Saved in:
9
Citizen engagement and dialogic accounting through social media : a study of Italian regions
Contri, Marco
;
Fissi, Silvia
;
Gori, Elena
- In:
Accounting, auditing & accountability journal
37
(
2024
)
3
,
pp. 866-892
Persistent link: https://www.econbiz.de/10014515558
Saved in:
10
Colorful candy, teen vibes and cool memes : prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents
Ares, Gastón
;
Alcaire, Florencia
;
Gugliucci, Vanessa
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 471-496
Persistent link: https://www.econbiz.de/10014482692
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