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~subject:"Social web"
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Social web
Konsumentenverhalten
27,439
Consumer behaviour
27,430
Relationship marketing
4,347
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3,913
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1,828
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Filieri, Raffaele
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10
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Rita, Paulo
9
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8
Akram, Umair
7
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Ozuem, Wilson
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Ranfagni, Silvia
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Veloutsou, Cleopatra
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Kian Yeik Koay
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Martinez, Luis F.
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Phua, Joe
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Rather, Raouf Ahmad
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Shareef, Mahmud Akhter
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Wiese, Melanie
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Arora, Nilesh
5
Arora, Taanika
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Bigné Alcañiz, J. Enrique
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Chen, Huan
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Cheung, Man Lai
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Dessart, Laurence
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Dodoo, Naa Amponsah
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Fernandes, Teresa
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Flavián Blanco, Carlos
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Kim, Hye-yŏng
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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OECD
1
Peter Lang GmbH
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Journal of business research : JBR
177
Journal of retailing and consumer services
157
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
International journal of internet marketing and advertising : IJIMA
60
Technological forecasting & social change : an international journal
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
The journal of product & brand management
47
Journal of promotion management : innovations in planning and applied research
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
International journal of advertising : the review of marketing communications
42
Journal of marketing communications
38
Journal of internet commerce
36
The journal of brand management : an international journal
30
International journal of consumer studies
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Asia Pacific journal of marketing and logistics
25
Tourism management : research, policies, practice
25
International journal of hospitality management
24
Electronic commerce research
23
Journal of management information systems : JMIS
22
Journal of marketing management : MM
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Information systems research : ISR
21
International journal of electronic marketing and retailing : IJEMR
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Marketing intelligence & planning
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Journal of marketing
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Journal of travel and tourism marketing
20
Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of fashion marketing and management
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Journal of strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Journal of hospitality marketing & management
18
Journal of international consumer marketing
18
International journal of market research
17
SpringerLink / Bücher
17
International journal of contemporary hospitality management
16
International journal of technology marketing : IJTMkt
16
Journal of the Academy of Marketing Science
16
Springer eBook Collection
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ECONIS (ZBW)
2,603
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
The power of social media fitness influencers on supplements : how they affect buyer's purchase decision?
Kumar, Nilesh
;
Nawaz, Zubair
;
Samerguy, Pavitra
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014478300
Saved in:
4
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
5
Did Covid-19 influence adoption of e-commerce among elderly citizens? : the role of social presence, self-efficacy and trust
Ganguly, Boudhayan
;
Nag, Tirthankar
;
Chakraborty, Pritha
- In:
International journal of innovation & sustainable …
18
(
2024
)
1/2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10014443541
Saved in:
6
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
7
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
8
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
9
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
10
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
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