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~accessRights:"restricted"
~subject:"Store brand"
~type_genre:"Konferenzbeitrag"
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Store brand
Consumer behaviour
239
Konsumentenverhalten
239
Brand management
50
Markenführung
50
Beziehungsmarketing
43
Relationship marketing
43
Brand image
37
Markenimage
37
Einzelhandel
36
Retail trade
36
Brand
33
Markenartikel
33
Online retailing
31
Online-Handel
31
Customer satisfaction
24
E-commerce
24
Electronic Commerce
24
Kundenzufriedenheit
24
Handelsmarke
23
Internet marketing
22
Online-Marketing
22
Dienstleistungsqualität
19
Service quality
19
Social Web
19
Social web
19
Food retailing
15
Lebensmitteleinzelhandel
15
Advertising effects
12
Werbewirkung
12
Confidence
10
Consumer behavior
10
Vertrauen
10
Viral marketing
10
Virales Marketing
10
Marketing management
9
Marketingmanagement
9
Willingness to pay
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Zahlungsbereitschaftsanalyse
9
Consumption
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Choi, Seung-chan
2
Esteban-Millat, Irene
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Rubio Benito, Natalia
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Villaseñor, Nieves
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Yagüe Guillén, María Jésus
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Belaid, Samy
1
Bigné Alcañiz, J. Enrique
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Boyle, Peter J.
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Brüggemann, Philipp
1
Caplliure, Eva-María
1
De Canio, Francesca
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Diallo, Mbaye Fall
1
D’Arco, Mario
1
Eisingerich, Andreas B
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Fehri, Dorsaf
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Fonferek, Katharina-Maria
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Fornari, Daniele
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Fudurić, Morana
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Karoui, Sedki
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Lacoeuilhe, Jérôme
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Levy, Shalom
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Marino, Vittoria
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Martinelli, Elisa
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Miquel, María-José
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of retailing and consumer services
4
International journal of retail & distribution management
1
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ECONIS (ZBW)
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What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
5
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
6
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
7
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
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8
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
9
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
10
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
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