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~accessRights:"restricted"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: expert journal of marketing
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Viral marketing
Delphi technique
18
Delphi-Methode
18
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social Web
10
Social web
10
Virales Marketing
10
Experten
8
Experts
8
Lieferantenmanagement
7
Supplier relationship management
7
Delphi method
6
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Delphi
5
Game theory
5
Innovation
5
Online retailing
5
Online-Handel
5
Spieltheorie
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Expert system
4
Expertensystem
4
Kundenzufriedenheit
4
Markenführung
4
Relationship marketing
4
Werbung
4
social media
4
Betriebliche Wertschöpfung
3
Brand
3
Dienstleistungsqualität
3
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Article in journal
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Allen, B. J.
1
Basuroy, Suman
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Deng, Zhaohua
1
Gao, Baojun
1
Gretz, Richard T.
1
Jacobsen, Grant D.
1
King, Brian
1
Kuksov, Dmitri
1
Kunz, Werner
1
Li, Xi
1
Liao, Chenxi
1
Liu, Shan
1
Maasberg, Michele
1
Mehraliyev, Fuad
1
Munzel, Andreas
1
Nguyen, Peter
1
Obal, Michael
1
Plotkina, Daria
1
Ravid, Simon Abraham
1
Rouliez, Paulette
1
Tojib, Dewi
1
Tsarenko, Yelena
1
Wang, Hao
1
Wang, Xin
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
10
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1
Expert
online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
2
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
3
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
4
Cross-cultural differences in uses
of
online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
5
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
6
Consumers, experts, and online product evaluations : evidence from the brewing industry
Jacobsen, Grant D.
- In:
Journal of public economics
126
(
2015
),
pp. 114-123
Persistent link: https://www.econbiz.de/10011416605
Saved in:
7
An empirical analysis
of
experienced reviewers in online communities : what, how, and why to review
Choi, Hoon S.
;
Maasberg, Michele
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1293-1310
Persistent link: https://www.econbiz.de/10013463391
Saved in:
8
The influence
of
online review exposure on reviewers’ intensity level
of
negative word
of
mouth
Rouliez, Paulette
;
Tojib, Dewi
;
Tsarenko, Yelena
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012053337
Saved in:
9
Doctors' provision
of
online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
10
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
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