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Search: "Muralidharan, Sidharth"
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Muralidharan, Sidharth
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La Ferle, Carrie
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Pookulangara, Sanjukta
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
It's a comparison game! : the roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
Xie, Quan
;
Muralidharan, Sidharth
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10014521312
Saved in:
3
Mediating roles of karma and self-enhancement in the effect of religious and spiritual primes on bystanders' reporting intention
Muralidharan, Sidharth
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 189-201
Persistent link: https://www.econbiz.de/10014246608
Saved in:
4
Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic vi...
Muralidharan, Sidharth
;
La Ferle, Carrie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
Saved in:
5
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
6
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the...
Muralidharan, Sidharth
;
Pookulangara, Sanjukta
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
Saved in:
7
Exploring the differential effects of religious and spiritual cues in online advertising : a study of U.S. Christians and the nonreligious during COVID-19
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Roth-Cohen, Osnat
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 95-106
Persistent link: https://www.econbiz.de/10013362256
Saved in:
8
The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin
;
Muralidharan, Sidharth
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
Saved in:
9
"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
Saved in:
10
Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
Saved in:
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