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Search: subject:"Nonprofit-Marketing"
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Nonprofit-Marketing
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126
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109
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52
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18
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nonprofit marketing
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15
Cause-related marketing
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Nonprofit-Management
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Urselmann, Michael
4
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4
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4
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3
Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
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International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
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International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
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20
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12
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9
Nonprofit management & leadership
9
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6
Nonprofit and voluntary sector quarterly
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
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5
SpringerLink / Bücher
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4
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4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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2
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2
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2
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2
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2
Journal of the Academy of Marketing Science
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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2
Routledge studies in marketing
2
Sport management review
2
Springer Reference Wirtschaft
2
Springer eBook Collection / Business and Economics
2
The journal of consumer marketing
2
Australasian marketing journal
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Corporate reputation review : an international journal
1
Discussion papers / CEPR
1
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1
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1
European journal of marketing
1
Global business perspectives
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Handbook of research on managerial solutions in non-profit organizations
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ECONIS (ZBW)
235
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1
RePEc
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71
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
72
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
73
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
74
Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Mogaji, Emmanuel
;
Watat, Josue Kuika
;
Olaleye, Sunday …
- In:
Strategic corporate communication in the digital age
,
(pp. 89-114)
.
2021
Persistent link: https://www.econbiz.de/10012491217
Saved in:
75
Public branding and marketing : a global viewpoint
Zavattaro, Staci M.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012495819
Saved in:
76
How a nonprofit organization delivers online accountability through social media
Amelia, Seyla Rizky
;
Dewi, Miranti Kartika
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012617317
Saved in:
77
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
78
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
79
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
80
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
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