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ECONIS (ZBW)
86
RePEc
4
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1
Unlimited testing : let’s test your emails with AI
Nguyen, Nguyen
;
Johnson, Joseph
;
Tsiros, Michael
- In:
Marketing science
43
(
2024
)
2
,
pp. 419-439
Persistent link: https://www.econbiz.de/10014529230
Saved in:
2
Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement
Rodriguez, Virginie
;
Sangle-Ferriere, Marion
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371703
Saved in:
3
How to improve the performance of email marketing campaigns? : a field experiment using the authority principle to improve email performance
Defau, Laurens
;
Zauner, Alexander
;
Sycik, Anna
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 187-194
Persistent link: https://www.econbiz.de/10014364910
Saved in:
4
Philanthropy scandals and regular donations : the role of email marketing communications
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1592-1619
Persistent link: https://www.econbiz.de/10014450076
Saved in:
5
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
6
Using born-digital archives for business history : EMCODIST and the case of e-mail
Kirsch, David A.
;
Decker, Stephanie
;
Nix, Adam
;
Jain, …
- In:
Management & organizational history : M&OH
18
(
2023
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10014320113
Saved in:
7
English as a business lingua franca : a discursive analysis of business e-mails
Roshid, Mohammod Moninoor
;
Webb, Susan
;
Chowdhury, Raqib
- In:
International journal of business communication : IJBC …
59
(
2022
)
1
,
pp. 83-103
Persistent link: https://www.econbiz.de/10012703096
Saved in:
8
Spam review detection using LSTM autoencoder : an unsupervised approach
Saumya, Sunil
;
Singh, Jyoti Prakash
- In:
Electronic commerce research
22
(
2022
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10013169416
Saved in:
9
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
10
"You’ve got mail" : a daily investigation of email demands on job tension and work-family conflict
Steffensen, David S.
;
McAllister, Charn P.
;
Perrewé, …
- In:
Journal of business and psychology
37
(
2022
)
2
,
pp. 325-338
Persistent link: https://www.econbiz.de/10013187168
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