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~institution:"American Marketing Association"
~subject:"Personalmanagement"
~subject:"United States"
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Personalmanagement
United States
Marketing management
57
Marketingmanagement
57
Marketing
44
Consumer behaviour
28
Konsumentenverhalten
28
Marketing theory
26
Marketingtheorie
26
Theorie
15
Theory
15
USA
15
Marktforschung
14
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13
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13
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13
Beziehungsmarketing
9
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9
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9
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8
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8
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7
Online-Marketing
7
International marketing
6
Internationales Marketing
6
Knowledge management
6
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6
Absatz
5
Brand management
4
Digitalisierung
4
Digitization
4
Markenführung
4
Social Web
4
Social web
4
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3
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3
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3
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Balazs, Anne L.
1
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1
Belk, Russell W.
1
Brady, Michael K.
1
Cron, William L.
1
Douglas, Susan P.
1
Henderson, Geraldine Rosa
1
Kerin, Roger A.
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
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1
Moore, Marian C.
1
Murphy, Patrick E.
1
O'Regan, Rob
1
Perreault, William D.
1
Schewe, Charles D.
1
Shimp, Terence A.
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
National Bureau of Economic Research
225
IGI Global
144
Springer Fachmedien Wiesbaden
102
OECD
51
USA / General Accounting Office
43
Edward Elgar Publishing
42
Deutsche Gesellschaft für Personalführung
29
Springer-Verlag GmbH
27
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
19
Haufe-Lexware GmbH & Co. KG
19
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
18
Harvard Graduate School of Business Administration
18
NetLibrary, Inc
17
Verlag Franz Vahlen
16
Erasmus Research Institute of Management
15
American Management Association
14
Information Resources Management Association
14
Society for Human Resource Management
14
The Wharton Financial Institutions Center
14
Association of University Programs in Health Administration
13
Books on Demand GmbH <Norderstedt>
13
Nomos Verlagsgesellschaft
13
W. Kohlhammer GmbH
13
World Bank
13
De Gruyter Oldenbourg
12
Deutschland / Bundeswehr / Universität Hamburg
12
Rodney L. White Center for Financial Research
12
USA / Bureau of the Census
12
USA / Government Accountability Office
11
Bertelsmann Stiftung
10
Dr. Rainer Hampp <Firma>
10
Verlag Dr. Kovač
10
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
10
Brookings Institution
9
Federal Reserve Bank of Chicago
9
Federal Reserve Bank of St. Louis
9
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9
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9
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Series / American Marketing Association
7
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5
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2
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1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
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ECONIS (ZBW)
15
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1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
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2
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
4
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
5
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
6
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
7
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
8
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
9
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
10
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
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