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~institution:"American Marketing Association"
~subject:"Strategic management"
~subject:"Theorie"
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Strategic management
Theorie
Marketing management
57
Marketingmanagement
57
Marketing
44
Consumer behaviour
28
Konsumentenverhalten
28
Marketing theory
26
Marketingtheorie
26
Theory
15
USA
15
United States
15
Marktforschung
14
Market research
13
Selling
13
Verkauf
13
Beziehungsmarketing
9
Corporate Social Responsibility
9
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Relationship marketing
9
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World
8
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7
Online-Marketing
7
International marketing
6
Internationales Marketing
6
Knowledge management
6
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6
Absatz
5
Brand management
4
Digitalisierung
4
Digitization
4
Markenführung
4
Social Web
4
Social web
4
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4
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3
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3
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3
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Bartels, Robert D. W.
1
Belk, Russell W.
1
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1
Douglas, Susan P.
1
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1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
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1
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1
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1
Perreault, William D.
1
Shimp, Terence A.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
National Bureau of Economic Research
819
Springer Fachmedien Wiesbaden
214
IGI Global
113
Edward Elgar Publishing
91
Springer-Verlag GmbH
54
De Gruyter Oldenbourg
39
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
39
Verlag Dr. Kovač
35
OECD
30
Verlag Franz Vahlen
29
Books on Demand GmbH <Norderstedt>
28
Deutschland / Bundeswehr / Universität Hamburg
28
Erasmus Research Institute of Management
28
European University Institute / Department of Economics
28
Harvard Graduate School of Business Administration
28
Center for Economic Research <Tilburg>
27
World Bank
27
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
25
Ekonomiska forskningsinstitutet <Stockholm>
23
Friedrich-Schiller-Universität Jena
23
Haufe-Lexware GmbH & Co. KG
23
INSEAD
23
Information Resources Management Association
22
Campus Verlag
19
Institute of Finance and Accounting <London>
19
Econometrisch Instituut <Rotterdam>
18
Fördergesellschaft Marketing an der Universität Augsburg
18
International Monetary Fund
18
Shaker Verlag
18
W. Kohlhammer GmbH
17
Harvard Business Review Press
16
Helmut-Schmidt-Universität
16
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16
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16
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15
NetLibrary, Inc
15
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14
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14
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Series / American Marketing Association
7
AMA educators' proceedings
5
Proceedings series / American Marketing Association
2
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1
Proceedings of the ... AMA annual marketing conference
1
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ECONIS (ZBW)
16
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1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
3
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
6
Marketing theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
Saved in:
7
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
8
Marketing
management
: a quarterly business
management
publication of the American Marketing Association
American Marketing Association
-
Chicago, Ill. : AMA
-
1.1992 -
Persistent link: https://www.econbiz.de/10000536947
Saved in:
9
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
10
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
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