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~institution:"Erasmus Research Institute of Management"
~institution:"European Society for Opinion and Marketing Research"
~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
~institution:"Harvard Graduate School of Business Administration"
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Marketingmanagement
42
Marketing management
41
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Germany
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Theorie
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Theory
11
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9
Marktforschung
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15.09.1991
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Franses, Philip Hans
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Berens, Guido A. J. M.
1
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1
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1
Dolan, Robert J.
1
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1
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1
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1
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Steenkamp, Jan-Benedict E. M.
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1
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Erasmus Research Institute of Management
European Society for Opinion and Marketing Research
Fördergesellschaft Marketing an der Universität Augsburg
Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
61
American Marketing Association
57
Books on Demand GmbH <Norderstedt>
18
IGI Global
13
OECD
11
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
Fachhochschule Reutlingen / European School of Business
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
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Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
DePaul University / College of Commerce
5
Wiley-VCH
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4
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Erich-Schmidt-Verlag <Berlin>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
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4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
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4
Springer-Verlag GmbH
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
14
ERIM report series research in management
5
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2
Ideas with impact
1
Management dilemmas
1
The Harvard business review paperback series
1
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ECONIS (ZBW)
42
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1
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
4
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
5
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
6
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
7
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
8
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
9
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
10
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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