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~institution:"Erasmus Research Institute of Management"
~institution:"Peter Lang GmbH"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
6
Werbewirkung
6
Theorie
3
Werbung
3
Consumer behaviour
2
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2
Theory
2
Turkey
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Loef, Joost
2
Antonides, Gerrit
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Aydın, Bayram Oğuz
1
Aydınlıoğlu, Ömer
1
Dekimpe, Marnik G.
1
Duğan, Özlem
1
Franses, Philip Hans
1
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1
Pauwels, Koen
1
Raaij, Willem Fred van
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Erasmus Research Institute of Management
Peter Lang GmbH
National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Books on Demand GmbH <Norderstedt>
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European Advertising Academy
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Helmut-Schmidt-Universität
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Herbert von Halem Verlag
2
IGI Global
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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OECD
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
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Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
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1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutschland / Bundesministerium für Gesundheit
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Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
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ERIM report series research in management
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ECONIS (ZBW)
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1
Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012136970
Saved in:
2
Public relations and advertising theories : concepts and practices
Aydın, Bayram Oğuz
(
ed.
);
Șahin, Emine
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011954468
Saved in:
3
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
4
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
5
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
6
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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