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~institution:"European Society for Opinion and Marketing Research"
~institution:"Harvard Graduate School of Business Administration"
~subject:"KMU"
~subject:"Marketingmanagement"
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ECONIS (ZBW)
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
2
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
3
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
4
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
5
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
7
The ESOMAR handbook of market and opinion research
MacDonald, Colin
(
contributor
);
McDonald, Colin
(
ed.
)
-
1998
-
4. rev. ed
Persistent link: https://www.econbiz.de/10000677556
Saved in:
8
Learning from the future: creative solutions for marketing research : 50. ESOMAR Marketing Research Congress, Edinburgh (Scotland), 7 - 10 September 1997
1997
Persistent link: https://www.econbiz.de/10000645225
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9
Making the decision : 48. ESOMAR Marketing Research Congress, The Hague, 17. - 20. September 1995
1995
Persistent link: https://www.econbiz.de/10000600196
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10
What are the national particularities that must be taken into consideration when developing new European products for the food sector?
Karmasin, Helene
;
Schröder, Konrad
-
1993
Persistent link: https://www.econbiz.de/10000921187
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