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~institution:"Harvard Graduate School of Business Administration"
~subject:"Beziehungsmarketing"
~subject:"KMU"
~subject:"Marketingmanagement"
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Beziehungsmarketing
KMU
Marketingmanagement
Management
28
Strategic management
24
Strategisches Management
24
Organisatorischer Wandel
8
Organizational change
8
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7
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7
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Marketing
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Innovation management
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USA
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Unternehmenswachstum
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Betriebliches Informationssystem
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Relationship marketing
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Balanced Scorecard
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Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
75
American Marketing Association
57
Books on Demand GmbH <Norderstedt>
20
IGI Global
18
European Society for Opinion and Marketing Research
15
Verlag Dr. Kovač
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Edward Elgar Publishing
13
OECD
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Verlag Franz Vahlen
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Fachhochschule Reutlingen / European School of Business
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National Bureau of Economic Research
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NetLibrary, Inc
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Springer-Verlag GmbH
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De Gruyter Oldenbourg
6
Duncker & Humblot
6
Erasmus Research Institute of Management
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Erich-Schmidt-Verlag <Berlin>
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
UVK Verlagsgesellschaft mbH
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
epubli GmbH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Eurasia Business and Economics Society
5
Europäische Kommission
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Athens Institute for Education and Research
4
Berliner Wissenschafts-Verlag
4
Eric Cuvillier <Firma>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
INSEAD
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Management dilemmas
1
The practice of management series
1
The results-driven manager series
1
What is? series
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ECONIS (ZBW)
8
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1
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
2
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
3
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
4
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
6
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
7
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
8
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
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