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~institution:"Verlag Dr. Kovač"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~type_genre:"Thesis"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Schriftenreihe Studien zum Konsumentenverhalten
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Grenzüberschreitende Markenführung : eine empirische Analyse von Standardisierungsmöglichkeiten und Differenzierungserfordernissen
Vongerichten, Julia
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2017
Persistent link: https://www.econbiz.de/10011617585
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Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
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2016
Persistent link: https://www.econbiz.de/10011517862
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Dynamic preference formation within organizational buying centers : behavioral insights into reconciliation processes
Westhoff, Katharina
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2015
Persistent link: https://www.econbiz.de/10011341950
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