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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand extension"
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Brand extension
Consumer behaviour
76
Konsumentenverhalten
76
Brand image
58
Brand management
58
Markenführung
58
Markenimage
58
Brand
33
Markenartikel
33
Branding
15
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
11
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11
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10
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9
Marketingmanagement
9
Personality psychology
8
Persönlichkeitspsychologie
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Advertising
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Cognition
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7
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Luxusgüter
7
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John, Deborah Roedder
2
MacInnis, Deborah J.
2
Park, C. Whan
2
Chun, HaeEun Helen
1
Eisingerich, Andreas B
1
Estes, Zachary
1
Faupel, Ulya
1
Fedorikhin, Alexander
1
Fiske, Susan T.
1
Gibbert, Michael
1
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1
Gürhan-Canli, Zeynep
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Hagtvedt, Henrik
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Hayran, Ceren
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1
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Kim, Hakkyun
1
Köcher, Sören
1
Maheswaran, Durairaj
1
Malone, Chris
1
Mathur, Pragya
1
Mazursky, David
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Raufeisen, Xenia
1
Sarial-Abi, Gülen
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AMS review : official publication of the Academy of Marketing Science
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of brand management : an international journal
28
Journal of business research : JBR
23
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of Business Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
2
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
3
Customer-based
brand
equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
4
Customer-based strategic
brand
management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
5
The broad embrace of luxury : hedonic potential as a driver of
brand
extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
6
Beyond fit and attitude : the effect of emotional attachment on consumer responses to
brand
extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
7
Consumer response to
brand
extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Saved in:
8
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
9
A dual-process model of
brand
extension : taxonomic feature-based and thematic relation-based similarity independently drive
brand
extension evaluation
Estes, Zachary
;
Gibbert, Michael
;
Guest, Duncan
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009548897
Saved in:
10
Consumers' implicit theories about personality influence their
brand
personality judgments
Mathur, Pragya
;
Jain, Shailendra Pratap
;
Maheswaran, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
Saved in:
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