//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand equity"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Business-to-business marketing
Produktentwicklung
Brand management
46
Markenführung
46
Brand image
14
Markenimage
14
Brand
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenartikel
9
Branding
5
Marketing management
5
Marketingmanagement
5
Brand extension
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markentransfer
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Online-Marketing
3
Advertising
2
Advertising effects
2
Brand extensions
2
Brands
2
Corporate reputation
2
Customer-based brand equity
2
Dienstleistungsmarketing
2
Firmenimage
2
HR marketing
2
Innovation
2
International marketing
2
Internationales Marketing
2
Low income
2
Luxury
2
Markenwert
2
Market orientation
2
New product development
2
Niedrigeinkommen
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
9
Author
All
Singh, Jaywant
2
Baalbaki, Sally
1
Blankson, Charles
1
Dash, Satyabhushan
1
Graham, Johnny
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Jeesha, Krishnan
1
Keller, Kevin Lane
1
Malhotra, Naresh K.
1
Mishra, Abhishek
1
Mudambi, Susan M.
1
Purani, Keyoor
1
Sarial-Abi, Gülen
1
Uncles, Mark
1
Wright, Malcolm
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
The Routledge companion to contemporary brand management
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of business research : JBR
57
The journal of brand management : an international journal
23
SpringerLink / Bücher
21
The journal of business & industrial marketing
20
The journal of product & brand management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
International journal of hospitality management
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Springer Proceedings in Business and Economics
11
Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
8
Innovatives Markenmanagement
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Springer eBook Collection
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Journal of air transport management
5
Journal of business-to-business marketing
5
Journal of retailing
5
Journal of strategic marketing
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Tourism management : research, policies, practice
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Corporate reputation review : an international journal
4
International marketing review
4
Journal of marketing
4
Advances in international marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European journal of marketing
3
Gabler Edition Wissenschaft
3
Global business review
3
IIMB management review
3
International journal of sports marketing & sponsorship
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Community based brand equity as brand culture : advancing brand equity conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
2
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
3
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
4
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
5
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
6
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
7
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
8
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
9
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->