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~isPartOf:"Academy of Management learning & education : AMLE"
~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~subject:"Social Web"
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185
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185
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98
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45
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45
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34
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34
higher education
30
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Bonilla Quijada, María del Rocío
2
Corrons, August
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Ayodele, Ivett
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Bonuke, Ronald
1
Chowdhury, Sabirah
1
Clements, Michael P.
1
Condie, Jenna Marie
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Cooper, Anna Mary
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Del Olmo Arriaga, Josep Lluis
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Eger, Ludvík
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Olmo, José Luis del
1
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1
Perea, Eva
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1
Simiyu, Gabriel
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Tomczyk, Lukasz
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Zhu, Yimei
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Academy of Management learning & education : AMLE
Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
Journal of marketing education : JME
13
The international journal of management education
5
International journal of internet marketing and advertising : IJIMA
4
Journal of education for business
4
Journal of information & knowledge management : JIKM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
International business and economics research journal
3
Nepalese journal of finance : a publication of Uniglobe College
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Advances in accounting education : teaching and curriculum innovations
2
Business horizons
2
Cogent business & management
2
International journal of business innovation and research : IJBIR
2
International journal of technology marketing : IJTMkt
2
Journal of accounting education
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of open innovation : technology, market, and complexity
2
Journal of the Academy of Business Education : JABE
2
Paradigm : the journal of Institute of Management Technology
2
Technological forecasting & social change : an international journal
2
The journal of economic education
2
Young consumers : insight and ideas for responsible marketers
2
Acta Universitatis Danubius / Oeconomica
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in economics education
1
Advances in mobile and distance learning (AMDL) book series
1
Asia-Pacific journal of business administration
1
Asian Journal of Empirical Research
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
CESifo working papers
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
Department of Economics working paper series
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Discussion paper
1
Discussion paper series / IZA
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1
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
2
Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík
;
Egerová, Dana
;
Tomczyk, Lukasz
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
Saved in:
3
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
4
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
5
Social media and the university decision : do prospective students really care?
Shields, Alison B.
;
Peruta, Adam
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
Saved in:
6
Social media engagement and Chinese international student recruitment : understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
7
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
8
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
9
Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios
;
Zinck Stagno, Marc
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
Saved in:
10
Social networking as an admission tool : a case study in success
Hayes, Thomas J.
;
Ruschman, Doug
;
Walker, Mary M.
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003946591
Saved in:
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