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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Journal of internet commerce"
~person:"Alavi, Shirin"
~person:"Baldus, Brian J."
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Alavi, Shirin
Baldus, Brian J.
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Journal of internet commerce
International journal of management practice : IJMP
2
Journal of business research : JBR
1
Marketing in the cyber era : strategies and emerging trends
1
The IUP journal of marketing management : IJMM
1
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ECONIS (ZBW)
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The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
2
Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
3
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
4
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
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