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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
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Markenführung
Werbepsychologie
74
Psychology of advertising
71
Advertising effects
41
Werbewirkung
41
Consumer behaviour
25
Konsumentenverhalten
25
USA
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Experiment
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Celebrity endorsement
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Markenartikel
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Communication
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Bao, Yeqing
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Bontekoe, Fenna
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Cornwell, T. Bettina
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DelVecchio, Devon
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Deska, Jason C.
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Hingston, Sean T.
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Hugenberg, Kurt
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Ingendahl, Moritz
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McAlister, Anna R.
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Mädche, Alexander
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Rivers, Drew
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Tanja-Dijkstra, Karin
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
Psychology & marketing
International journal of advertising : the review of marketing communications
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Springer eBook Collection / Business and Economics
2
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Advertising in new formats and media : current research and implications for marketers
1
Best practice der Markenführung
1
Business success
1
Dein Business
1
Dexterity in global business : a cross-dimensional analysis
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
EBL-Schweitzer
1
ERIM report series research in management
1
Ebrary online
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Essays on the effects of brand names and prices on consumer behavior
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Harvard-Business-Manager : das Wissen der Besten
1
Haufe Fachbuch
1
Haufe Wirtschafts-Sachbuch
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management analytics
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ECONIS (ZBW)
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
3
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
4
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
5
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
6
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
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