//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Werbepsychologie
54
Psychology of advertising
51
Advertising effects
24
Werbewirkung
24
Consumer behaviour
18
Konsumentenverhalten
18
USA
9
United States
9
Werbung
7
Advertising
6
Brand image
6
Experiment
6
Markenimage
6
Celebrity endorsement
5
Celebrity-Werbung
5
Marketing management
5
Marketingmanagement
5
Brand
4
Markenartikel
4
Markenführung
4
Perception
4
Wahrnehmung
4
Frauen
3
Social Marketing
3
Social marketing
3
Women
3
advertising
3
Computerspiel
2
Consumer attitudes
2
Consumer motivation
2
Consumer preferences
2
Deutschland
2
Elderly people
2
Germany
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Kaufmotiv
2
Kongress
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bontekoe, Fenna
1
Cornwell, T. Bettina
1
DelVecchio, Devon
1
Deska, Jason C.
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Ingendahl, Moritz
1
McAlister, Anna R.
1
Mädche, Alexander
1
Rompay, Thomas J. L. van
1
Stenstrom, Eric P.
1
Tanja-Dijkstra, Karin
1
Vogel, Tobias
1
Vries, Peter W. de
1
Walker, Ryan J.
1
Wänke, Michaela
1
more ...
less ...
Published in...
All
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Psychology & marketing
International journal of advertising : the review of marketing communications
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Springer eBook Collection / Business and Economics
2
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Advertising in new formats and media : current research and implications for marketers
1
Best practice der Markenführung
1
Business success
1
Dein Business
1
Dexterity in global business : a cross-dimensional analysis
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
EBL-Schweitzer
1
ERIM report series research in management
1
Ebrary online
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Essays on the effects of brand names and prices on consumer behavior
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Harvard-Business-Manager : das Wissen der Besten
1
Haufe Fachbuch
1
Haufe Wirtschafts-Sachbuch
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management analytics
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
3
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
4
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->