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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~isPartOf:"Information systems research : ISR"
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Search: subject_exact:"Konsolenspiel"
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Advertising in new formats and media : current research and implications for marketers
Information systems research : ISR
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
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ECONIS (ZBW)
10
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1
Leveraging the numerosity effect to influence perceived expensiveness of virtual items
Huang, Yunhui
;
Lim, Kai H.
;
Lin, Zhijie
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012594181
Saved in:
2
Freemium pricing in digital games with virtual currency
Meng, Zixuan
;
Hao, Lin
;
Tan, Yong
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 481-496
Persistent link: https://www.econbiz.de/10012599861
Saved in:
3
Selling virtual currency in digital games : implications for gameplay and social welfare
Guo, Hong
;
Hao, Lin
;
Mukhopadhyay, Tridas
;
Sun, Daewon
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 430-446
Persistent link: https://www.econbiz.de/10012038237
Saved in:
4
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
5
Platform architecture and quality trade-offs of multihoming complements
Cennamo, Carmelo
;
Ozalp, Hakan
;
Kretschmer, Tobias
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 461-478
Persistent link: https://www.econbiz.de/10011880207
Saved in:
6
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
Saved in:
7
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
Saved in:
8
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
9
Platform performance investment in the presence of network externalities
Anderson, Edward G. <Jr.>
;
Parker, Geoffrey G.
;
Tan, Burcu
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 152-172
Persistent link: https://www.econbiz.de/10010355233
Saved in:
10
Analyzing pricing strategies for online services with network effects
Pang, Min-seok
;
Etzion, Hila
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1364-1377
Persistent link: https://www.econbiz.de/10009718035
Saved in:
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