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~isPartOf:"Agricultural and resource economics review : ARER"
~isPartOf:"International journal of business excellence"
~subject:"Marketingmanagement"
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Marketingmanagement
Customer value
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Kundenwert
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Marketing management
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7Cs
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Advertising
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Betriebliche Kennzahl
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand image
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Madhani, Pankaj M.
1
Reilly, Amber
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Salois, Matthew J.
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Uzma, Shigufta Hena
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Agricultural and resource economics review : ARER
International journal of business excellence
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
The journal of business & industrial marketing
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
The journal of brand management : an international journal
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Versicherungswirtschaft
2
Service business
2
The journal of applied business research
2
The journal of business strategy
2
The journal of product & brand management
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
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Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
Saved in:
2
Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M.
- In:
International journal of business excellence
16
(
2018
)
2
,
pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
Saved in:
3
Consumer response to perceived value and generic advertising
Salois, Matthew J.
;
Reilly, Amber
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10010366787
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