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~isPartOf:"Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR"
~isPartOf:"Journal of advertising research"
~isPartOf:"Strategien erfolgreicher TV-Marken : eine internationale Analyse"
~subject:"USA"
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Search: subject_exact:"Fernsehformat"
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9
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
Journal of advertising research
Strategien erfolgreicher TV-Marken : eine internationale Analyse
The journal of media economics
13
Working paper / National Bureau of Economic Research, Inc.
7
JMM : the international journal on media management
4
The American journal of economics and sociology
4
Discussion paper / Centre for Economic Policy Research
3
Journal of promotion management : JPM
3
Applied economics
2
Engaging consumers through branded entertainment and convergent media
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sports economics
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of law & economics
2
An American Enterprise Institute/Ballinger publication
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
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Applied financial economics
1
Atlantic economic journal : AEJ
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Brookings-Wharton papers on urban affairs
1
CESifo working papers
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion paper series / IZA
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Economics discussion papers
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Economics letters
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
European journal of law and economics
1
Financial services review : the journal of individual financial management
1
Global studies
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HEC Paris research paper series
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Health marketing quarterly
1
International business and economics research journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
1
International journal of critical accounting : IJCA
1
International journal of entrepreneurship and small business
1
International journal of sport finance
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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1
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
2
PR und Populärkultur : zum Image der Public Relations in US-amerikanischen TV-Serien
Gutzmer, Alexander
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 157-173)
.
2018
Persistent link: https://www.econbiz.de/10011701979
Saved in:
3
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
4
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
5
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
6
Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
Saved in:
7
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
8
Television audience satisfaction : antecedents and consequences
Lu, Xiaoling
;
Lo, Hing-Po
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
Saved in:
9
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
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