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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
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Search: subject_exact:"Advertising response"
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Advertising effects
Werbewirkung
252
Consumer behaviour
168
Konsumentenverhalten
168
Advertising
132
Werbung
127
Brand management
81
Markenführung
81
Brand image
75
Markenimage
75
Internet marketing
56
Online-Marketing
56
Brand
52
Markenartikel
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Emotion
33
Social Web
25
Social web
25
Celebrity endorsement
19
Celebrity-Werbung
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Experiment
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USA
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United States
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Marketing management
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Marketingmanagement
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Cognition
14
Kognition
14
Product Placement
14
Product placement
14
Psychology of advertising
12
Werbepsychologie
12
Beziehungsmarketing
10
Brand attitude
10
Relationship marketing
10
Personality psychology
9
Persönlichkeitspsychologie
9
Sales promotion
9
Verkaufsförderung
9
Perception
8
Print advertising
8
Printwerbung
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252
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Kaiser, Harry M.
5
Dens, Nathalie
4
Huhmann, Bruce A.
4
Pelsmacker, Patrick de
4
Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Orazi, Davide C.
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Taylor, Charles Raymond
3
Uribe, Rodrigo
3
Alston, Julian Mark
2
Bellman, Steven
2
Bove, Liliana L.
2
Chalfant, James Allen
2
Chan, Fong Yee
2
Chen, Huan
2
Chung, Chanjin
2
Coker, Kesha K.
2
Das, Gopal
2
Dass, Mayukh
2
Davtyan, Davit
2
Deitz, George D.
2
Dennis, Charles
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Fennis, Bob Michaël
2
Ford, John B.
2
Foti, Lianne
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Hong, JungHwa
2
Hopkins, Christopher D.
2
Jang, Sungha
2
Jha, Subhash
2
Jung, Jae Min
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Kinnucan, Henry W.
2
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American journal of agricultural economics
Journal of business research : JBR
The journal of product & brand management
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
252
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1
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
2
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
5
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
6
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
7
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
8
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
9
An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, Mayukh
;
Reshadi, Mehrnoosh
;
Li, Yuewu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468564
Saved in:
10
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
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