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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"The journal of brand management : an international journal"
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Analyzing the strategic role of social networking in firm growth and productivity
The journal of brand management : an international journal
Journal of fashion marketing and management
21
Journal of retailing and consumer services
14
Journal of global fashion marketing : JGfM
10
Journal of business research : JBR
9
Young consumers : insight and ideas for responsible marketers
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Journal of promotion management : innovations in planning and applied research
4
Cogent business & management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The journal of product & brand management
3
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Promoting organizational performance through 5G and agile marketing
2
Sustainable Luxury : An International Perspective
2
Technological forecasting & social change : an international journal
2
Annals in social responsibility : ASR
1
Boston University Questrom School of Business Research Paper
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European research on management and business economics
1
Expert journal of marketing
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
2
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
3
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
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