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~isPartOf:"Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft"
~isPartOf:"Journal of advertising research"
~subject:"Fernsehprogramm"
~subject:"Television"
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Search: subject:"Fernsehwerbung"
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Fernsehprogramm
Television
Fernsehwerbung
76
Television advertising
76
Advertising effects
38
Werbewirkung
38
USA
25
United States
25
Media usage
9
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Brand management
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
Journal of advertising research
The journal of media economics
5
CESifo working papers
3
European journal of marketing : EJM
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport finance
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Working papers in economics
2
Advertising in a multimedia age
1
Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
Bridging the gap between advertising academia and practice
1
Business history review
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CORE discussion paper : DP
1
College of Business working papers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Decision
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ECONIS (ZBW)
11
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1
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
2
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
3
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
4
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
5
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
6
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
7
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
8
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
9
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
10
Television audience satisfaction : antecedents and consequences
Lu, Xiaoling
;
Lo, Hing-Po
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
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