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~isPartOf:"Annual review of economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Working paper series / Ipag Business School : working paper"
~subject:"Brand extension"
~subject:"Linguistik"
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Annual review of economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper series / Ipag Business School : working paper
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1
Marketing letters : a journal of research in marketing
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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2
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
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pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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