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~isPartOf:"Applied economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of corporate finance : contracting, governance and organization"
~person:"Ulaga, Wolfgang"
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B-to-B-Marketing
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Business-to-business marketing
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Customer value
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Ulaga, Wolfgang
Eggert, Andreas
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Kleinaltenkamp, Michael
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Payne, Adrian
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Lindgreen, Adam
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Terho, Harri
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Aarikka-Stenroos, Leena
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Ngo, Liem Viet
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Applied economics
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of corporate finance : contracting, governance and organization
Creating and managing superior customer value
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
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All
ECONIS (ZBW)
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1
Conceptualizing and communicating
value
in business markets : from
value
in exchange to
value
in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
2
Selling
value
in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
3
"It's almost like taking the sales out of selling" : towards a conceptualization of
value
-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
4
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
5
How sales strategy translates into performance : the role of salesperson customer orientation and
value
-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
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