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~isPartOf:"Applied economics"
~isPartOf:"Journal of advertising research"
~subject:"United States"
~subject:"Wirkungsanalyse"
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Search: subject_exact:"Weltmeisterschaft"
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Wirkungsanalyse
Sport event
37
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37
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10
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Carmichael, Jay
1
Cebula, Richard C.
1
Coleman, Joshua T.
1
Deitz, George D.
1
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1
Girsberger, Esther Mirjam
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Green, Trellis G.
1
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1
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1
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1
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Applied economics
Journal of advertising research
Journal of sports economics
45
International journal of sport management and marketing : IJSMM
24
Sport marketing quarterly : preferred journal of the Sport Marketing Association
23
Journal of sport management : the official journal of the North American Society of Sport Management
17
Faculty research series / Holy Cross, Economics and Accounting
13
European Sport management quarterly : ESMQ
10
International journal of sport finance
10
Tourism management : research, policies, practice
9
Sport management review
8
Hamburg contemporary economic discussions
6
International journal of sports marketing & sponsorship
5
Journal of promotion management : JPM
4
Tourism economics : the business and finance of tourism and recreation
4
Asian economic policy review : AEPR
3
Beiträge aus dem Institut für Statistik und Ökonometrie der Universität Hamburg
3
Discussion paper series / IZA
3
Effects, role and significance
3
Event- und Impaktforschung
3
Hamburg Contemporary Economic Discussions
3
International journal of services and operations management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Managing service quality : MSQ ; an international journal
3
Région et développement
3
Sport, Business and Management : an international journal ; SBM
3
SpringerLink / Bücher
3
Tourism management perspectives : TMP
3
Working papers / Department of Economics, West Virginia University
3
A modern guide to sports economics
2
Berner Studien zu Freizeit und Tourismus
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper
2
Economic papers : a journal of applied economics and policy
2
Edward Elgar E-Book Archive
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Event tourism and destinations : case studies and best practice
2
Gabler Research / Event- und Impaktforschung
2
IZA Discussion Paper
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
The anticipated legacies of mega sporting events : an econometric analysis of Olympic announcement effect on the real estate market in small communities
Hur, Chan Hyeon
;
Kim, Kihan
- In:
Applied economics
55
(
2023
)
8
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013498898
Saved in:
2
A longitudinal assessment on the economic effects of hosting major sporting events
Lin, Huei-Wen
;
Lu, Huei-Fu
- In:
Applied economics
50
(
2018
)
56
,
pp. 6085-6099
Persistent link: https://www.econbiz.de/10012063393
Saved in:
3
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
4
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
5
On the economic impact of international sport events : microevidence from survey data at the EURO 2008
Lamla, Michael
;
Straub, Martin
;
Girsberger, Esther Mirjam
- In:
Applied economics
46
(
2014
)
13/15
,
pp. 1693-1703
Persistent link: https://www.econbiz.de/10010412858
Saved in:
6
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
7
"It ain't over till it's over" : Yogi Berra bias on prediction markets
Page, Lionel
- In:
Applied economics
44
(
2012
)
1/3
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009504504
Saved in:
8
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
9
Attendance and promotions in minor league baseball : the Carolina League
Cebula, Richard C.
;
Toma, Michael
;
Carmichael, Jay
- In:
Applied economics
41
(
2009
)
25/27
,
pp. 3209-3214
Persistent link: https://www.econbiz.de/10003921265
Saved in:
10
Can a sub-optimal tournament be optimal when the prize can be collectively consumed? : the case of college football's national championship
Swofford, James L.
;
Mixon, Franklin G.
;
Green, Trellis G.
- In:
Applied economics
41
(
2009
)
25/27
,
pp. 3215-3223
Persistent link: https://www.econbiz.de/10003921270
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