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~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
12
Store brand
12
Consumer behaviour
10
Konsumentenverhalten
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Brand
7
Markenartikel
7
Brand image
5
Brand management
5
Markenführung
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Lopez, Rigoberto A.
2
Bao, Yeqing
1
Bao, Yongchuan
1
Beneke, Justin
1
Bonanno, Alessandro
1
Braunstein, Lori A.
1
Castellari, Elena
1
Chen, Bo
1
Chen, Guan-ru
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Cui, Annie Peng
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Gendel-Guterman, Hanna
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Herstein, Ram
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Lupton, Robert A.
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Mañez Castillejo, Juan A.
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Moner Colonques, Rafael
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Rawlinson, David R.
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Saghaian, Sayed
1
Sempere-Monerris, José Jorge
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Sheng, Shibin
1
Stewart, David W.
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Tiboldo, Giulia
1
Tifferet, Sigal
1
Urbano Salvador, Amparo
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Vambery, Robert G.
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Zheng, Yuqing
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1
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Applied economics
The journal of consumer marketing
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
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ECONIS (ZBW)
12
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1
Competitive and welfare effects of private label presence in differentiated food markets
Tiboldo, Giulia
;
Bonanno, Alessandro
;
Lopez, Rigoberto A.
; …
- In:
Applied economics
53
(
2021
)
24
,
pp. 2713-2726
Persistent link: https://www.econbiz.de/10012501401
Saved in:
2
Organic labelling, private label, and U.S. household demand for fluid milk
Chen, Bo
;
Saghaian, Sayed
;
Zheng, Yuqing
- In:
Applied economics
50
(
2018
)
28
,
pp. 3039-3050
Persistent link: https://www.econbiz.de/10012037537
Saved in:
3
Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
- In:
Applied economics
48
(
2016
)
58/60
,
pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Saved in:
4
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
5
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
6
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
7
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
8
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
9
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
10
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
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