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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
6
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Approaches to financing social entrepreneurship
European Sport management quarterly : ESMQ
International journal of internet marketing and advertising : IJIMA
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
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Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
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The journal of consumer marketing
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International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing
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International journal of Indian culture and business management : IJICBM
2
International journal of nonprofit and voluntary sector marketing
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
6
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
4
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
5
Cause-related sport marketing : an organizing framework and knowledge development opportunities
Yuksel, Mujde
;
McDonald, Mark A.
;
Joo, Soyoung
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
1
,
pp. 58-85
Persistent link: https://www.econbiz.de/10011564401
Saved in:
6
Cause-related marketing
Dann, Susan
;
Hollis, Charles
;
Stuart, Helen
-
2013
Persistent link: https://www.econbiz.de/10009729891
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