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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~person:"Septianto, Felix"
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Consumer behaviour
7
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Emotion
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Werbewirkung
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Septianto, Felix
Thaichon, Park
8
Bruwer, Johan
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Liu, Matthew Tingchi
6
Quach, Sara
5
Bandyopadhyay, Argho
4
Cheng, Julian Ming Sung
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Asia Pacific journal of marketing and logistics
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of retailing and consumer services
17
Journal of business research : JBR
11
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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International journal of market research
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International marketing review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
7
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1
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
Saved in:
2
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
3
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
4
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
5
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
6
The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix
;
Rostiani, Rokhima
;
Paramita, Widya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992
Saved in:
7
"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
Saved in:
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