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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Journal of marketing research : JMR"
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Consumer behaviour
5
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eye tracking
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2
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Eye-tracking
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preference measurement
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Asia Pacific journal of marketing and logistics
Brand the Future : systematische Markenentwicklung im B2B
Journal of marketing research : JMR
Journal of business research : JBR
34
Journal of behavioral decision making
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
Psychology & marketing
10
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
International journal of advertising : the review of marketing communications
7
Judgment and Decision Making
7
Games and economic behavior
5
Journal of economic behavior & organization : JEBO
5
Journal of the Economic Science Association : a companion journal to Experimental economics
5
Electronic commerce research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Behavioral research in accounting
3
Experimental economics : a journal of the Economic Science Association
3
HEC Paris research paper series
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing
3
Network Intelligence Studies
3
Online Information Review
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
3
Applied economics letters
2
CrossCultural Management Journal
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Discussion Papers of the Max Planck Institute for Research on Collective Goods
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Discussion papers of the Max Planck Institute for Research on Collective Goods
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ECONIS (ZBW)
7
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1
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
2
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
5
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
6
Wahrnehmung im Fokus : der STILL PartnerPlan
Gey, Thomas
;
Meurant, Manuel
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 109-119)
.
2017
Persistent link: https://www.econbiz.de/10011565738
Saved in:
7
A bounded rationality model of information search and choice in preference measurement
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 166-183
Persistent link: https://www.econbiz.de/10010526564
Saved in:
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