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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft"
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Mobile Marketing
11
Mobile marketing
11
Deutschland
6
Electronic Commerce
6
Germany
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Theorie
6
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6
Consumer behaviour
5
E-commerce
5
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Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
13
Journal of retailing and consumer services
12
Journal of business research : JBR
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Post-Print / HAL
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
12
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1
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
2
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
3
Mobile marketing and consumer perceptions of brand equity
Smutkupt, Phumisak
;
Krairit, Donyaprueth
;
Khang, Do Ba
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009659870
Saved in:
4
Unternehmens-Podcasting : eine empirische Analyse ausgewählter Erfolgsfaktoren
Huber, Frank
;
Matthes, Isabel
;
Stenneken, Nadine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003737608
Saved in:
5
Die Standardisierung des Marketing im internationalen E-Commerce : Einflussfaktoren und Erfolgswirkung
Dees, Heiko
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626914
Saved in:
6
Faktoren des Markterfolges im Online-Handel
Olderog, Torsten
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001769387
Saved in:
7
Internetnutzung aus Konsumentensicht : eine qualitativ-empirische Untersuchung auf handlungstheoretischer Basis
Roll, Oliver
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772916
Saved in:
8
Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
Saved in:
9
Informationswirtschaft : Innovation für die neue Ökonomie
Riekert, Wolf-Fritz
(
ed.
);
Michelson, Martin
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001575143
Saved in:
10
Elektronischer Geschäftsverkehr aus der Sicht privater Haushalte
Härting, Ralf-Christian
-
2000
Persistent link: https://www.econbiz.de/10001461310
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