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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Mobile Anwendung"
~subject:"Mobile communications"
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Mobile Anwendung
Mobile communications
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Marketing
5
Mobile marketing
5
Mobilkommunikation
5
Advertising
3
Innovation adoption
3
Innovationsakzeptanz
3
Internet marketing
3
Mobile Business
3
Mobile business
3
Mobile phone
3
Mobiltelefon
3
Online-Marketing
3
SMS advertising
3
Werbung
3
mobile marketing
3
Advertising effects
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Werbewirkung
2
Aesthetic preference
1
Aesthetics
1
Brand image
1
Brand management
1
Cognition
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Consumer acceptance
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Decision
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Decision making
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Dynamic capabilities
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Dynamische Kompetenzen
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Entscheidung
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Experiment
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Eye-tracking
1
Innovation diffusion
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Innovation management
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Innovationsdiffusion
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Innovationsmanagement
1
Interface layout
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KMU
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Kognition
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Al Khasawneh, Mohammad Hamdi
1
Bello, Adenike O.
1
Chinedu-Eze, Vera C.
1
Eze, Sunday C.
1
Khang, Do Ba
1
Krairit, Donyaprueth
1
Mahdi Shadkam
1
Nwanji, Tony Ikechukwu
1
Shuhaiber, Ahmed
1
Smutkupt, Phumisak
1
Wang, Shu
1
Xiao, Liang
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Asia Pacific journal of marketing and logistics
International journal of business information systems : IJBIS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
9
Handbook of research on mobile marketing management
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
SpringerLink / Bücher
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Apps management and e-commerce transactions in real-time
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Journal of advertising research
3
Journal of promotion management : JPM
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Premier reference source
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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1
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
2
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
3
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
4
Examining mobile marketing technology adoption from an evolutionary process perspective : the study of the UK service SMEs
Eze, Sunday C.
;
Chinedu-Eze, Vera C.
;
Nwanji, Tony Ikechukwu
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 151-181
Persistent link: https://www.econbiz.de/10012596465
Saved in:
5
Mobile marketing and consumer perceptions of brand equity
Smutkupt, Phumisak
;
Krairit, Donyaprueth
;
Khang, Do Ba
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009659870
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