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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of consumer studies"
~subject:"Großbritannien"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Großbritannien
Markenführung
Consumer behaviour
1,152
Konsumentenverhalten
1,152
Brand image
135
Markenimage
135
Brand management
129
Beziehungsmarketing
100
Relationship marketing
100
Online retailing
88
Online-Handel
88
Environmental consciousness
78
Umweltbewusstsein
78
China
72
Brand
68
Customer satisfaction
68
Food
68
Kundenzufriedenheit
68
Lebensmittel
68
Markenartikel
68
Social Web
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Social web
65
Internet marketing
53
Online-Marketing
53
Clothing
52
USA
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United States
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Bekleidung
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Bibliometrics
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Bibliometrie
50
Emotion
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Jugendliche
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Nachhaltige Entwicklung
47
Sustainability
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Sustainable development
47
Youth
47
Advertising effects
43
Dienstleistungsqualität
43
E-commerce
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Food consumption
43
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1
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Chen, Jiawen
3
Liao, Junyun
3
Wilson, Christine
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Brennan, Carol
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Yanghong
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Paul, Justin
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Singh, Balgopal
2
Stamminger, Rainer
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abeliotis, Konstadinos
1
Abraham, Mathew
1
Abrar, Muhammad
1
Aitken, Robert
1
Akoglu, Halil Erdem
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Alagarsamy, Subburaj
1
Alam, Abdullah
1
Alryalat, Mohammad Abdallah Ali
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Alves, Helena
1
Amberg, Caroline
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arancibia Carvajal, Sara
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
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Asia Pacific journal of marketing and logistics
International journal of consumer studies
Journal of business research : JBR
421
The journal of product & brand management
286
Journal of retailing and consumer services
276
The journal of brand management : an international journal
273
Psychology & marketing
99
European journal of marketing : EJM
95
International journal of hospitality management
81
Journal of marketing communications
77
Journal of marketing management : MM
76
Marketing intelligence & planning
71
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
60
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
55
Journal of the Academy of Marketing Science
54
Marketing letters : a journal of research in marketing
53
International marketing review
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
SpringerLink / Bücher
52
Journal of fashion marketing and management
51
Journal of marketing
47
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
Cogent business & management
44
International journal of retail & distribution management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
37
The international review of retail, distribution and consumer research
36
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of retailing
35
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ECONIS (ZBW)
166
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
8
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
9
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
10
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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