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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Services marketing quarterly"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"experience"
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Beziehungsmarketing
673
Relationship marketing
673
Consumer behaviour
358
Konsumentenverhalten
358
Customer satisfaction
275
Kundenzufriedenheit
275
Dienstleistungsqualität
220
Service quality
220
Lieferantenmanagement
131
Supplier relationship management
131
Hotel industry
100
Hotellerie
100
Brand management
95
Markenführung
95
B-to-B-Marketing
87
Business-to-business marketing
87
Brand image
83
Gastronomie
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Markenimage
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Restaurant industry
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54
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Han, Heesup
17
Hyun, Sunghyup Sean
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Mattila, Anna S.
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Prentice, Catherine
8
Thaichon, Park
8
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8
Ahn, Jiseon
7
Qu, Hailin
6
Quach, Sara
6
Kim, Wansoo
5
Kim, Woo Gon
5
Lehto, Xinran Y.
5
So, Kevin Kam Fung
5
Svensson, Göran
5
Bai, Billy
4
Busser, James A.
4
DiPietro, Robin B.
4
Foroudi, Pantea
4
Hwang, Jinsoo
4
Jeong, Miyoung
4
Ko, Eunju
4
Lee, Choong-Ki
4
Pizam, Abraham
4
Ryu, Kisang
4
Shulga, Lenna V.
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4
Tanford, Sarah
4
Torres, Edwin N.
4
Wei, Wei
4
Wu, Luorong
4
Yu, Jongsik
4
Zúñiga, Miguel Ángel
4
Altinay, Levent
3
Back, Ki-Joon
3
Casidy, Riza
3
Chua, Bee-Lia
3
Gao, Yixing
3
Gil Saura, Irene
3
Greene, Henry
3
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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Asia Pacific journal of marketing and logistics
International journal of hospitality management
Services marketing quarterly
The journal of business & industrial marketing
Journal of business research : JBR
796
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
419
SpringerLink / Bücher
293
The journal of services marketing
245
Tourism management : research, policies, practice
245
Journal of travel and tourism marketing
216
The service industries journal
207
International journal of contemporary hospitality management
187
Journal of strategic marketing
182
Journal of the Academy of Marketing Science
182
Journal of hospitality marketing & management
159
International journal of electronic customer relationship management : IJECRM
141
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
141
Journal of marketing
131
Cogent business & management
127
The journal of brand management : an international journal
127
Journal of service research : JSR
125
Psychology & marketing
123
Journal of service management
122
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
121
The journal of product & brand management
118
Tourism management perspectives : TMP
114
Marketing intelligence & planning
113
Journal of retailing
112
Gabler Edition Wissenschaft
107
European journal of marketing : EJM
105
IZA Discussion Papers
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of marketing management : MM
96
Service business
91
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
The international review of retail, distribution and consumer research
87
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ECONIS (ZBW)
775
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1
Journey to a fond memory : how memorability mediates a dynamic customer
experience
and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
2
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
3
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
4
A framework to improve the digital customer
experience
in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
5
Impact of virtual reality immersion on customer
experience
: moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
8
The effect of personal innovativeness on customer journey
experience
and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
9
Unveiling the dynamics between consumer brand engagement,
experience
, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
10
Navigating on mobile shopping applications : examining the interplay among online customer
experience
, customer brand relationships and customer citizenship behavior
Bansal, Ishita
;
Thakur, Anand
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 256-295
Persistent link: https://www.econbiz.de/10015049444
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