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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The quarterly journal of economics"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Qualität"
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Konsumentenverhalten
Product quality
164
Produktqualität
164
Theorie
72
Theory
72
Consumer behaviour
52
Dienstleistungsqualität
30
Service quality
30
Signalling
27
Product differentiation
21
Produktdifferenzierung
21
Preismanagement
19
Pricing strategy
19
Brand management
16
Markenführung
16
Asymmetric information
15
Asymmetrische Information
15
Brand image
15
Markenimage
15
Brand
13
Markenartikel
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Price
12
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Competition
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Duopol
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Duopoly
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Monopol
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Monopoly
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Market structure
10
Marktstruktur
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Preis
10
Advertising
9
Beziehungsmarketing
9
Oligopol
9
Oligopoly
9
Quality management
9
Qualitätsmanagement
9
Relationship marketing
9
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52
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52
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Acikgoz, Fulya
1
Acquila-Natale, Emiliano
1
Akoglu, Halil Erdem
1
Albrecht, James W.
1
Alcalá Agulló, Francisco
1
Allameh, Sayyed Mohsen
1
Asadi, Hassan
1
Balaji, M. S.
1
Banerjee, Somak
1
Baoku, Li
1
Bartikowski, Boris
1
Bester, Helmut
1
Bijl, Paul de
1
Biswas, Abhijit
1
Briggs, Elten
1
Caruana, Albert
1
Chandon, Jean-Luis
1
Chen, Hao
1
Chen, Jiawen
1
Chen, Tser-yieth
1
Chen, Yijuan
1
Cooper, Russell W.
1
Couder, Julien
1
Dana, James D.
1
Deng, Ssu
1
Desmet, Pierre
1
Dong, Xuebing
1
Du, Hao
1
Du, Jiancheng
1
Dutta, Sujay
1
Estelami, Hooman
1
Ewing, Michael
1
Feng, Hong
1
Filieri, Raffaele
1
Finkelstein, Israel
1
Fishman, Arthur
1
Fu, Qiang
1
Gong, Ke
1
González Maestre, Miguel
1
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1
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Asia Pacific journal of marketing and logistics
International journal of industrial organization
Journal of business research : JBR
The quarterly journal of economics
Journal of retailing and consumer services
35
International journal of hospitality management
21
The journal of product & brand management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
NBER working paper series
15
Journal of food products marketing
13
Discussion paper / Centre for Economic Policy Research
12
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
NBER Working Paper
12
Psychology & marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Working paper / National Bureau of Economic Research, Inc.
11
CESifo working papers
9
Cogent business & management
9
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
SpringerLink / Bücher
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
Discussion paper
7
Europäische Hochschulschriften / 5
7
International journal of production research
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
Total quality management & business excellence
7
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ECONIS (ZBW)
52
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
3
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
4
Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Shi, Jingjing
;
Huang, Fang
;
Jia, Fang
;
Yang, Zhilin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1366-1382
Persistent link: https://www.econbiz.de/10014286052
Saved in:
5
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
6
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
7
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
8
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
9
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
10
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
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