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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Rabatt
Consumer behaviour
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Discounting
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Diskontierung
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Konsumentenverhalten
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Low-cost strategy
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Niedrigpreisstrategie
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Post-purchase Emotions
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Soziale Diskontrate
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Verkaufsförderung
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Viral marketing
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Virales Marketing
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Wahrnehmung
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Lee, Jennifer J.
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Luo, Xueqing
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Tan, Wee Kheng
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Asia Pacific journal of marketing and logistics
Journal of Asian finance, economics and business : JAFEB
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Journal of retailing
3
Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Health care financing review
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Journal of business strategy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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OR spectrum : quantitative approaches in management
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Omega : the international journal of management science
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Review of industrial organization : RIO
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Schmalenbach journal of business research : SBUR
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
2
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
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