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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The quarterly journal of economics"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Search: subject_exact:"Qualität"
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Konsumentenverhalten
Markenimage
Product quality
77
Produktqualität
77
Consumer behaviour
36
Dienstleistungsqualität
17
Service quality
17
Theorie
16
Theory
16
Brand image
13
Brand management
13
Markenführung
13
Brand
10
Markenartikel
10
Beziehungsmarketing
8
Customer satisfaction
8
Kundenzufriedenheit
8
Price
8
Relationship marketing
8
Quality management
7
Qualitätsmanagement
7
Signalling
7
Asymmetric information
6
Asymmetrische Information
6
Preis
6
USA
6
United States
6
Viral marketing
6
Virales Marketing
6
Bewertung
5
Evaluation
5
Innovation
5
Marketing management
5
Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Corporate reputation
4
Einzelhandel
4
Firmenimage
4
Perceived quality
4
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Article
37
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37
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37
Conference paper
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Konferenzbeitrag
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English
37
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Acikgoz, Fulya
1
Acquila-Natale, Emiliano
1
Akoglu, Halil Erdem
1
Allameh, Sayyed Mohsen
1
Asadi, Hassan
1
Balaji, M. S.
1
Banerjee, Somak
1
Baoku, Li
1
Bartikowski, Boris
1
Biswas, Abhijit
1
Briggs, Elten
1
Caruana, Albert
1
Chandon, Jean-Luis
1
Chen, Hao
1
Chen, Jiawen
1
Chen, Tser-yieth
1
Deng, Ssu
1
Desmet, Pierre
1
Dong, Xuebing
1
Du, Hao
1
Du, Jiancheng
1
Dutta, Sujay
1
Estelami, Hooman
1
Ewing, Michael
1
Filieri, Raffaele
1
Gong, Ke
1
Guizzardi, Andrea
1
Gupta, Pranjal
1
Hastings, Justine S.
1
He, Siying
1
Homer, Pamela Miles
1
Hu, Han-fen
1
Hu, Yanghong
1
Huang, Fang
1
Huang, Jing
1
Iglesias-Pradas, Santiago
1
Jaberi, Akbar
1
Janakiraman, Narayan
1
Jang, Soocheong
1
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
The quarterly journal of economics
Journal of retailing and consumer services
35
International journal of hospitality management
21
The journal of product & brand management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
International journal of industrial organization
15
Journal of food products marketing
14
NBER working paper series
14
Psychology & marketing
13
Discussion paper / Centre for Economic Policy Research
12
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
NBER Working Paper
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Working paper / National Bureau of Economic Research, Inc.
11
CESifo working papers
10
Journal of marketing research : JMR
10
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Cogent business & management
8
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Quality management journal : QMJ
8
SpringerLink / Bücher
8
The Rand journal of economics
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
Discussion paper
7
Europäische Hochschulschriften / 5
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
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ECONIS (ZBW)
37
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
3
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
4
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
5
Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Shi, Jingjing
;
Huang, Fang
;
Jia, Fang
;
Yang, Zhilin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1366-1382
Persistent link: https://www.econbiz.de/10014286052
Saved in:
6
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
7
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
8
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
9
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
10
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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