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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Marketing management
Consumer behaviour
173
Konsumentenverhalten
173
Brand management
156
Markenführung
156
Brand image
136
Markenimage
136
Brand
73
Markenartikel
71
Beziehungsmarketing
51
Relationship marketing
51
Einzelhandel
42
Retail trade
42
Designation of origin
21
Herkunftsbezeichnung
21
Brand loyalty
19
Customer satisfaction
18
Kundenzufriedenheit
18
Handelsmarke
17
Marketingmanagement
17
Store brand
17
Advertising effects
16
China
16
Markentreue
16
Werbewirkung
16
Luxury goods
13
Luxusgüter
13
Preismanagement
13
Pricing strategy
13
Social Web
13
Social web
13
Internet marketing
12
Online-Marketing
12
Rules of origin
12
Ursprungsregeln
12
Brand equity
11
Dienstleistungsqualität
11
Service quality
11
Advertising
10
Viral marketing
10
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Undetermined
10
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Article
17
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Article in journal
17
Aufsatz in Zeitschrift
17
Language
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English
17
Author
All
Aljuhmani, Hasan Yousef
1
Bachtel, Robert C.
1
Bandyopadhyay, Argho
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Bayram, Pelin
1
Blair, Edward A.
1
Casidy, Riza
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Chen, Tingzhen
1
Cheng, Kwang-Hwee
1
Chung, Hwan
1
Dekimpe, Marnik G.
1
Echambadi, Raj
1
Elrehail, Hamzah
1
Farris, Paul W.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Guissoni, Leandro A.
1
Guo, Shu
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Keller, Kristopher Oliver
1
Koll, Oliver
1
Lee, Eunkyu
1
Liu, Hong Bo
1
Ma, Yu
1
MacDonald, Emma K.
1
McCarthy, Breda
1
Miyazaki, Anthony D.
1
Nallaperuma, Kaushalya
1
Namin, Aidin
1
Neves, Marcos Fava
1
Ngo, Liem Viet
1
Norman, Andrew T.
1
O'Cass, Aron
1
Plank, Andreas
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of retailing
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
The marketing review
14
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing letters : a journal of research in marketing
9
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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Source
All
ECONIS (ZBW)
17
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Linking social media marketing efforts with customer
brand
engagement in driving
brand
loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
Use of real-life imagery and words in luxury
brand
trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
5
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
6
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
10
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
1
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