//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing"
~subject:"Market orientation"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market orientation
Relationship marketing
Marketing management
76
Marketingmanagement
76
Consumer behaviour
40
Konsumentenverhalten
40
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
18
Brand management
16
Markenführung
16
Distribution channel
9
Vertriebsweg
9
Advertising
8
China
8
Werbung
8
Brand
7
Markenartikel
7
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Firm performance
5
Unternehmenserfolg
5
Advertising effects
4
Brand image
4
Customer journey
4
Dienstleistungsqualität
4
Einzelhandelspreis
4
Handelsmarke
4
India
4
Indien
4
Industrie
4
Manufacturing industries
4
Markenimage
4
Market segmentation
4
Marktsegmentierung
4
Online retailing
4
Online-Handel
4
Preismanagement
4
Pricing strategy
4
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Ailawadi, Kusum L.
1
Aljuhmani, Hasan Yousef
1
Anderl, Eva
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Beauchamp, J. P.
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Bove, Liliana L.
1
Brandon, Renee
1
Casidy, Riza
1
Chung, Jae-eun
1
D'Souza, Clare M.
1
Donthu, Naveen
1
Duan, Yanling
1
Echambadi, Raj
1
Elrehail, Hamzah
1
Emrich, Oliver
1
Farris, Paul W.
1
Fudurić, Morana
1
Gangwar, Manish
1
Gauri, Dinesh K.
1
Goodstein, Ronald Charles
1
Guissoni, Leandro A.
1
Guo, Chiquan
1
Hatfield, Cheryl
1
Herhausen, Dennis
1
Ho, Henry
1
Huang, Li
1
Huang, Stephen Chi-Tsun
1
Hwang, Jiyoung
1
Imrie, Brian C.
1
Jiang, Yanxin
1
Jin, Byungho
1
Jindal, Rupinder P.
1
Karpen, Ingo O.
1
Kimura, Makoto
1
Kleinlercher, Kristina
1
Koll, Oliver
1
Kunz, Werner
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of retailing
Journal of business research : JBR
78
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
38
Journal of strategic marketing
28
Journal of retailing and consumer services
25
European journal of marketing : EJM
20
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
17
Business horizons
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of product & brand management
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
Journal of marketing communications
11
Journal of marketing management : MM
11
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International review on public and non-profit marketing
10
Journal of business-to-business marketing
10
Journal of marketing
10
The marketing review
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
Springer eBook Collection / Business and Economics
8
The journal of brand management : an international journal
8
The service industries journal
8
Gabler Edition Wissenschaft
7
International journal of innovation management
7
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
International business review : the official journal of the European International Business Academy
6
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
4
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
5
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
6
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
7
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
8
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
9
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
10
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->