Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Eva Anderl, Jan Hendrik Schumann, Werner Kunz
| Year of publication: |
June 2016
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|---|---|
| Authors: | Anderl, Eva ; Schumann, Jan Hendrik ; Kunz, Werner |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 185-203
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| Subject: | Multichannel | Customer journey | Online marketing | Purchase decision process | Clickstream | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Kaufentscheidung | Purchase decision | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011505019