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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Brand"
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Brand
89
Markenartikel
89
Consumer behaviour
78
Konsumentenverhalten
78
Brand management
77
Markenführung
77
Brand image
68
Markenimage
68
Beziehungsmarketing
19
Relationship marketing
19
Advertising effects
13
Werbewirkung
13
Brand loyalty
12
Markentreue
10
Brand attitude
9
Designation of origin
8
Herkunftsbezeichnung
8
China
7
Brand trust
6
Emotion
6
Product quality
6
Produktqualität
6
Rules of origin
6
Ursprungsregeln
6
Confidence
5
Internet marketing
5
Online-Marketing
5
Purchase intention
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USA
5
United States
5
Vertrauen
5
Advertising
4
Brand experience
4
Brand love
4
Branding
4
Customer satisfaction
4
Jugendliche
4
Kundenzufriedenheit
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Luxury goods
4
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89
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88
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English
89
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Klink, Richard R.
4
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Jiawen
2
Dong, Xuebing
2
Gunasti, Kunter
2
Hu, Clark
2
Laurent, Gilles
2
Liao, Junyun
2
Liu, Kuo-Ning
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Safeer, Asif Ali
2
Wu, Lan
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Athaide, Gerard A.
1
Bae, Byung Ryul
1
Baghi, Ilaria
1
Baltas, George
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Baxter, Stacey M.
1
Behrendt, Karl
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bradlow, Eric T.
1
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Asia Pacific journal of marketing and logistics
Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
287
Journal of business research : JBR
275
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of marketing
44
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing communications
36
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
32
NBER working paper series
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of the Academy of Marketing Science
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Journal of strategic marketing
29
European journal of marketing
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of global marketing
26
Journal of retailing
26
Economics Papers from University Paris Dauphine
25
International marketing review
25
Journal of promotion management : innovations in planning and applied research
25
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ECONIS (ZBW)
89
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
3
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
6
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
9
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
10
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
Saved in:
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