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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Psychology & marketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Kundenzufriedenheit
Markenführung
Brand image
242
Markenimage
242
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
141
Brand
83
Markenartikel
83
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
31
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23
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Social web
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Ursprungsregeln
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Chen, Jiawen
3
Kuanr, Abhisek
3
Liao, Junyun
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Albrecht, Carmen-Maria
2
Bauer, Brittney C.
2
Cheng, Julian Ming Sung
2
DelVecchio, Devon
2
Dong, Xuebing
2
Hu, Clark
2
Hu, Yanghong
2
Huang, Yung-Chuan
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Le, Angelina Nhat Hanh
2
Lee, Michael S. W.
2
Liu, Kuo-Ning
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
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1
Allameh, Sayyed Mohsen
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Alryalat, Mohammad Abdallah Ali
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Andrianombonana, Haja Tiana Rakotondrainibe
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Ansell, Jonathan
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Arli, Denni
1
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1
Arshad, M. Usman
1
Asadi, Hassan
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Augusto, Mário Gomes
1
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Asia Pacific journal of marketing and logistics
Psychology & marketing
Journal of business research : JBR
347
The journal of product & brand management
281
The journal of brand management : an international journal
271
Journal of retailing and consumer services
170
European journal of marketing : EJM
79
Journal of marketing communications
67
Marketing intelligence & planning
64
International journal of hospitality management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of international consumer marketing
49
Journal of strategic marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Cogent business & management
47
Marketing letters : a journal of research in marketing
47
Journal of travel and tourism marketing
46
Tourism management : research, policies, practice
46
Journal of promotion management : innovations in planning and applied research
44
International marketing review
43
International journal of internet marketing and advertising : IJIMA
42
Journal of global marketing
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
Journal of the Academy of Marketing Science
41
SpringerLink / Bücher
41
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of Islamic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
29
Global business review
28
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ECONIS (ZBW)
146
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
8
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
9
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
10
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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