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Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
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Brand management
84
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84
Beziehungsmarketing
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Liu, Matthew Tingchi
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Arli, Denni
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Bai, Xuesong
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Gao, Lingling
2
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2
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
1,936
Journal of retailing and consumer services
1,933
NBER working paper series
851
Working paper / National Bureau of Economic Research, Inc.
781
International journal of consumer studies
758
International journal of hospitality management
739
Psychology & marketing
667
NBER Working Paper
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
Discussion paper series / IZA
580
CESifo working papers
571
Journal of economic behavior & organization : JEBO
564
Economics letters
492
Social choice and welfare
473
Management science : journal of the Institute for Operations Research and the Management Sciences
421
The journal of product & brand management
393
Journal of economic psychology : research in economic psychology and behavioral economics
390
IZA Discussion Papers
383
Discussion paper / Centre for Economic Policy Research
366
Journal of economic theory
357
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
European journal of marketing : EJM
351
The journal of brand management : an international journal
348
CESifo Working Paper
325
Journal of travel and tourism marketing
315
Journal of international consumer marketing
313
Tourism management : research, policies, practice
312
Journal of marketing management : MM
307
Journal of mathematical economics
307
Journal of retailing
306
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
303
Marketing letters : a journal of research in marketing
301
Journal of business ethics : JOBE
296
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
293
Cogent business & management
291
Journal of consumer behaviour : an international research review
288
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ECONIS (ZBW)
392
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1
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
Please do not disturb : the effect of Zero-Contact Marketing on Korean consumers' decision-making process
Park, Arim
;
An, Hyun Sang
;
Song, Ju Myung
;
Chung, Christina
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 488-505
Persistent link: https://www.econbiz.de/10013163377
Saved in:
5
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
9
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
10
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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