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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~subject:"Market orientation"
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Confidence
Konsumentenverhalten
Market orientation
Marketing management
46
Marketingmanagement
46
Consumer behaviour
21
China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Advertising
5
Customer satisfaction
5
Kundenzufriedenheit
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Advertising effects
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Corporate Social Responsibility
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Internet marketing
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Market segmentation
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Marketing
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Social web
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Competitive advantage
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Bruwer, Johan
2
Almossawi, Mohammed M.
1
Ang, Sheng
1
Arora, Sourabh
1
Arwani, Mokhamad
1
Bandyopadhyay, Argho
1
Bastian, Susan
1
Brooksbank, Roger
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Casidy, Riza
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1
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1
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1
Du, Lanying
1
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1
Fullerton, Sam
1
Gayatri, Gita
1
Goyal, Anita
1
Grønhaug, Kjell
1
Guo, Shu
1
Harcar, Talha
1
Herbst, Frikkie
1
Hou, Jundong
1
Huang, Li
1
Hwang, Jiyoung
1
Imrie, Brian C.
1
Jiang, Yanxin
1
Jin, Byungho
1
Johnson, Trent
1
Kaynak, Erdener
1
Khuong Ngoc Mai
1
Kimura, Makoto
1
Li, Elton
1
Li, Jianfeng
1
Liu, Hong Bo
1
Liu, Matthew Tingchi
1
Luu Trong Tuan
1
Marimuthu, Malliga
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
111
Journal of retailing and consumer services
47
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of marketing communications
34
European journal of marketing : EJM
30
The journal of product & brand management
27
Journal of marketing
25
The journal of business & industrial marketing
25
Journal of marketing management : MM
23
The journal of brand management : an international journal
23
SpringerLink / Bücher
22
Journal of the Academy of Marketing Science
20
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of strategic marketing
18
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
International review on public and non-profit marketing
15
Marketing intelligence & planning
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
The marketing review
13
AMS review : official publication of the Academy of Marketing Science
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
International journal of wine business research : IJWBR
10
International marketing review
10
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman
;
Ang, Sheng
;
Yang, Feng
;
Song, Jian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
Saved in:
3
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
7
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
8
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
9
Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam
;
Brooksbank, Roger
;
Neale, Larry
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
Saved in:
10
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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