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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Kinder"
~subject:"Luxury value perception"
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Luxury value perception
Target group
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Consumer behaviour
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Konsumentenverhalten
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Ältere Menschen
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Advertising
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Advertising effects
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Aging brand
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Aging consumer
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Beziehungsmarketing
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Brand management
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Brand resonance pyramid
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Children
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Cognition
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Customer journey theory
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Generation Y
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Luxury consumption
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Luxusgüter
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Markenführung
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Market segmentation
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Marktsegmentierung
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Ayyaz, Mubashir
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Basharat, Sara
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Kashif, Muhammad
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Pace, Stefano
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Tan, Kay Chuan
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Asia Pacific journal of marketing and logistics
Young consumers : insight and ideas for responsible marketers
49
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
5
Journal of advertising research
5
European journal of marketing : EJM
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Application of gaming in new media marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Tourism management perspectives : TMP
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Central European business review : CEBR
2
De Gruyter studies in tourism
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Sydney Law School Research Paper
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
A - N
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Critical marketing : defining the field
1
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The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Saved in:
2
TV food advertising aimed at children : qualitative study of Pakistani fathers' views
Kashif, Muhammad
;
Ayyaz, Mubashir
;
Basharat, Sara
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 647-658
Persistent link: https://www.econbiz.de/10010495830
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