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~isPartOf:"Ausgewählte Studien des ECC-Handel"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Werbewirkung"
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Werbewirkung
Electronic Commerce
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Consumer behaviour
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Alexandrovskiy, Sergey
1
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Ndasi, Wilson
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Ausgewählte Studien des ECC-Handel
International journal of internet marketing and advertising : IJIMA
CESifo working papers
4
Information systems research : ISR
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4
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Gabler Edition Wissenschaft
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International journal of electronic commerce : IJEC
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of retailing and consumer services
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AP
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Electronic commerce research
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Enterprise information systems
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European journal of marketing
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Facta Universitatis / Series economics and organization / University of Niš
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Health marketing quarterly
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IT-fachportal.de
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International journal of advertising : the review of marketing communications
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International journal of business and systems research
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International journal of electronic marketing and retailing : IJEMR
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International journal of industrial organization
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
4
The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
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